There’s a saying in business that “timing is everything.”
As Canadian Affairs has approached its one-year anniversary, I have been reflecting on whether our birthday — July 1 of last year — was well-timed.
Many people might say we couldn’t have picked a worse time to launch a news outlet. Meta has blocked news-sharing in Canada, Twitter’s become toxic, Google is rolling out an AI feature that displaces article traffic and ChatGPT can serve as an alternative to newspapers for some information.
And yet, on the whole, I have approached our birthday with a sense of optimism and cheer.
Here’s why…
Now, more than ever, a publisher’s value depends on publishing unique stories produced through information-gathering methods that AI systems can’t replicate. “Commodified” news doesn’t cut it.
That hard work — of identifying untold stories, interviewing knowledgeable sources, surfacing undisclosed information and observing the world — is work our talented journalists do every day. It’s what enabled us to publish more than 300 original, high-quality articles on topics other outlets aren’t covering.
I’m also optimistic because I believe reputable news brands will become more — not less — valuable in a world where AI is ubiquitous. Brands like the one Canadian Affairs is building will signify that information is authoritative, balanced and reliable.
The challenge of reaching audiences has also forced outlets to engage directly with readers. This is good. It ensures readers get the news they want, when and how they want it.
In short, it’s a challenging time to start a news outlet, but one in which the horizon is bright.
If you believe in the journalism we produce and our vision for the future, please consider becoming a paying subscriber. Subscriptions are what make our work possible.
Until July 6, you can become a monthly subscriber for just $6 for the first six months. Or you can take 30% off an annual subscription by entering the code 1YRBDAY at checkout.
Thank you!
