The French government said Monday it was preparing a new decree against meaty terms like "steak" or "grill" being used to describe plant-based products.
Its latest decree is "an issue of transparency and honesty responding to the legitimate expectations of consumers and producers," Agriculture Minister Marc Fesneau said in a statement.
Farmers and firms in France's meat supply chain have long militated against terms like "plant-based burger" or "vegan sausage," claiming that they confuse consumers.
But a 2022 decree protecting such words was suspended by the country's top administrative court.
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