painted hands of unrecognizable partly dressed woman
Photo by Bruna Ferreira Retratos on

Defying the fashion world's narrow stereotype of beauty, Brazilian plus-size designer Amanda Momente poses confidently for the camera, wearing the clothing label she founded after failing to find other options that fit.

More than half of all adults in Brazil are overweight. Momente is part of a growing movement of entrepreneurs, activists and models who are fed up with a fashion industry they say fails to fit their needs and shames them for their bodies.

"Society judged me based on one thing, so I took that thing and used it... to launch my business," says Momente, 34, dressed in a sheer black bodysuit created by Wondersize, the company she founded in 2017.

The former real-estate agent, who sports a pink mohawk and multiple tattoos, got the idea after feeling uncomfortable at the gym in clothes she says were too tight, turned transparent when stretched or bunched up around her thighs.

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