It’s been over two years since Parliament legalized single-event sports betting in Canada, leading to an explosion in gambling advertisements on sports broadcasts, social media, billboards and arenas. That law, bill C-218, passed with all-party support by a margin of 303-15 in 2021.
Max Silverstein, a student at the College of Sports Media in Toronto, now finds himself watching games that he previously had no interest in because the odds look favourable.
Betting has also changed his experience of watching games he always cared about.
“I would say that winning money isn’t more important than my team winning,” he said. “But sometimes I’ll ‘emotionally hedge’ and bet against the team I’m rooting for.”
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