UK supermarket chain Morrisons said on Monday it had joined forces with the state-run National Health Service to put advice labels on underwear about the early warning signs of breast and testicular cancer.
The initiative comes amid record waiting times for NHS treatment due to a pandemic backlog, repeated doctors' strikes and long-term difficulties retaining staff.
Morrison's will initially place the advice labels in boxer shorts in its Nutmeg clothing line, followed by crop-top bras in coming months.
NHS guidance about early symptoms including changes to the look and shape of breasts or painless swellings in testicles will be accompanied by a QR code linking customers to more detailed information on the NHS website.
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