Flat lay view of soda

With its extremely high levels of caffeine, a hip new soft drink is raising fears in the United States that it might be dangerous for children, who have been snapping up the beverage since it was launched by famous YouTube personalities.

Prime was created in 2022 by American Logan Paul and Briton KSI, two influential YouTubers whose wacky — and sometimes controversial — videos are devoured by child-heavy audiences.

A first drink, Prime Hydration, did not contain caffeine. But this year, a second line was launched: Prime Energy.

A single can contains 200 milligrams of caffeine — far more than the 30 milligrams in a can of Coca-Cola, for example, or the 80 milligrams in a can of Red Bull.

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