Boycotting a beer, attacking products celebrating the LGBTQ community and criticizing shareholders for promoting diversity: In the face of growing criticism from conservatives, American companies are backtracking on progressive corporate initiatives.
For Bud Light beer, it was a partnership with a transgender influencer that triggered the ire of right-wing consumers, and calls for a boycott.
Typically, such a protest has little impact, but this time in-store sales have seen a slump, with Bud Light even losing its position as the best-selling beer in the United States to Modelo Especial in recent weeks, according to Bump Williams Consulting.
Anheuser-Busch InBev, Bud Light's parent company, quickly launched a marketing counteroffensive with a more typically patriotic ad featuring American landscapes, followed on Wednesday by a campaign highlighting its employees.
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